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Divulges surprising origin stories of the American alcohol, gambling, sex, and tobacco industries and the ambitiously notorious entrepreneurs who built some of history's biggest fortunes on the nation's cravings.

James M. Reilly
August Busch
Delbert Hunt
Self - Narrator

Zach Meiser
Buck Duke

Bart Elliott
Julius Schmid
Barbara Hahn
Self - Author of Making Tobacco Bright
Sarah Milov
Self - Author of The Cigarette a Political History
Garrett Oliver
Self - Editor of The Oxford Companion of Beer
Colin Spoelman
Self - Master Distiller / Whiskey Historian
Richard Zacks
Self - Author of Island of Vice

Norman Chad
Self - Sportswriter Washington Post
Carey Latimore
Self - Associate Prof. of History
Natalia Mehlman-Petrzela
Self - Associate Prof. of History

Jesse Dupree
Self - Entrepreneur
Maureen Ogle
Self - Author of Ambitious Brew: The Story of American Beer
Samara B. Davis
Fouder Black Bourbon Society